In 2007, Google predicted that the “Yellow Pages will be Toast in Four Years”. It’s 2011 and they were right!
Don’t let technology pass you by; invest your marketing dollars where your potential clients are looking for your services.
According to Jupiter Media Metrix:
• 80 percent of Internet users perform an online search before they buy a product or service
• 65 percent perform an online search before making a purchase offline
Carter Pro Marketing is uniquely qualified to market your business with our decades of experience in the HVAC, Plumbing and Electrical industries. Very likely, no other web marketing firm knows your business better than we do. Add a technical team with more than 10 years experience, a 100% success rate and you have an unbeatable combination to help your business market itself through search engine placement.
Search engine optimization or SEO is the process of improving the volume and quality of traffic to a web site from search engines through organic search results. The earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific search engines. All of this gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search. Optimizing a website primarily involves editing its content and HTML, associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
From Wikipedia, the free online encyclopedia:
“Search engine optimization starts with researching the search terms (or keywords) that describe your services and/or products in the exact form that visitors use to find your website”
Within the content of your pages is a mathematical algorithm that determines the importance and relevance of “keywords” and “keyword phrases” found within the content. Optimization is the process of researching and discovering your most profitable keywords/keywords phrases and optimizing them to the highest importance/relevance possible, while still maintaining a fluid and comprehensible article.
When a website is submitted, search engines send out a “spider” to determine the mathematical value for the keywords appearing on the pages of your website. The website then exists in the search engine database to be displayed based upon the search term the visitor uses. In other words, search engine optimization makes your web page search engine friendly so when a web searcher uses the keywords that you’ve intended for your page, that page shows up on the first page of the search engine results.
Be on Top, call Carter Pro Marketing and get started today!
